Research and Development of stem cells in UAE

UAE CELL 19 is a COVID-19 treatment developed in the UAE. UAE CALLE 19 carries out research and development of stem cell-s based treatments and regenerative treatments. 

The Task:
Our team had to conceptualize and design the logo during the first year of the pandemic, which was quite challenging.

The Direction:
We wanted to ensure that this medical brand is conveyed in a credible way while infusing some playfulness in the logo to ensure that it doesn’t come across as too stuffy or intimidating.

The Process:
When conceiving the logo, we combined elements of a stem cell as viewed under a microscope with the number 19 along with the traditional color of the medical scrubs The typography is simple, with clean lines; and therefore does not compete with the icon.