Dubai Future Foundation – The Pandemic Ventilators

During the pandemic, Dubai Future Foundation provided the medical sector with support by creating ventilators to help treat COVID-19 patients.

The Task:
We were asked to create a video to launch this product, highlighting how the team addressed this challenge in the face of COVID-19and successfully produced UAE-Vent machines.

The Direction:
We were proud to be a part of this project and we were keen on putting faces on the names behind this large-scale accomplishment that resounded on the international stage. So, we wanted to go in a people-centered direction while also conveying the significance of the scientific achievement for the UAE.

The Process:
We conceived the direction of the video, story-boarded it, directed it and edited it. We published the launch video across all channels, bringing the story of this initiative by Dubai Future Foundation .to as many people as possible.

Shooting this video during the lockdown was quite challenging, along with ensuring all necessary health precautions were being adhered to while shooting.